$100M Company Not Sold to Corporations, Founder Gifts It to His Workforce

Many successful people in a society where wealth sometimes equates with power put profit over people. There are several exceptions, though. Some, like Bob Moore, the man behind Bob’s Red Mill, decide to put their staff members’ welfare above their financial benefit. Moore’s choice to donate his $100 million firm to the same people who helped create it is a rare and motivating illustration of what it means to be very close to those around you.

Bob Moore’s Path to Success

The life of Bob Moore was evidence of tenacity and reinvention. Moore, who was born in 1929, did not begin his entrepreneurial route knowing exactly where he was going. From running gas stations to serving in the U.S. Army, he investigated several professions throughout the years, including auto center management, and even farming. Bob’s Red Mill, a whole grain and flour firm that would eventually become multi-million dollar, wasn’t started until he was 49 years old.

The company started modest but rapidly grew as Moore concentrated on offering premium, healthy goods. His company became well-known all around for using fresh, natural ingredients. Bob’s Red Mill grew remarkably, but for Moore, the financial success was secondary to something far more crucial: the people behind his company.

An Enterprise Built on People Rather Than Profit

Bob Moore stressed early on the value of community. Along with matching their principles, he and his wife, Charlee, created goods and recipes that would help their consumers. Bob talked a lot about the happiness he discovered in developing relationships—not only with clients but also with the individuals working beside him.

Bob Moore declared on the company’s website his affection for the people in his life: “If I had to pick one thing about my life that stands above all else, it would be the people. I like them all. I simply enjoy them. For Bob, people always took the front stage. His management of his company revealed his enthusiasm for his staff.

The Choice to Remain Owner of the Company

Bob’s Red Mill had become a big force in the health food sector by the time he retired in 2018. Bob declined to sell the company, though, even though he was inundated with rich offers from companies ready to purchase it. Its great success notwithstanding. This choice baffled many.

Bob expressed his annoyance with people who believed he was stupid for not selling in a Fortune interview set for 2022. “They assumed I was just a dumb-minded moron since I refused to sell my business,” he stated. “They informed me how dumb I was, but you cannot build what I have created and be truly dumb.”

Bob’s reluctance to sell was more about guaranteeing his employees’ long-term welfare than about personal pride or the need to save money. Bob put up an employee stock ownership plan (ESOP) instead of selling with the assistance of his financial associates. This strategy let the staff members progressively acquire responsibility for the company, therefore ensuring their futures and ensuring that the business would stay in the hands of people who had contributed to creating it.

Giving His Staff All They Need

On Bob’s 81st birthday in February 2010, there was the first major move toward employee ownership. That day, Bob’s Red Mill turned one-third over to staff members via the ESOP. Though only the beginning, this was a daring action.

Bob and his colleagues kept raising the proportion of the business under employee ownership during the following ten years. The company was employee-owned by 2020, with more than 700 employees now owning a part in it. This action guaranteed Bob’s legacy would last much beyond his lifetime since the future of the business was now guaranteed for the people who made it successful.

Bob’s dedication to his staff transcended basic payback. It was a statement of trust and thanks, a direct recognition of the diligence and commitment his employees had displayed over the years. It also reflected his fundamental conviction that people should always come first. Profit should never take the front stage.

The Legacy of Bob Moore

Bob Moore died in February 2024, a few days before his 95th birthday. Along with a profitable company, he left behind a strong legacy of selflessness, humility, and charity. Bob’s Red Mill was more than simply a company; it was a monument to what happens when success is based on respect and regard for others.

Bob raised three children and had nine grandchildren, and six great-grandchildren over his lifetime. Perhaps his greatest legacy, though, was the business he created, which still supports his staff long after his death. Bob’s Red Mill is still totally employee-owned is evidence of his vision and dedication to improving the lives of people around him.

The Value of Reminding One Grounded

The narrative of Bob Moore reminds us that riches do not have to cause one to grow detached from reality. Bob stayed grounded during his life, but some who experienced great success may easily forget the people who supported them along the road. He never let the trappings of riches or celebrity fool him into neglect of the needs of others.

The drive for even more success consumes many in positions of wealth and power. Studies by Joe Pinsker in The Atlantic indicate that riches can sometimes cause people to compare themselves to others, which fuels an almost ravenous need for more. One can wonder, “Am I doing better than I was?” or “Am I doing better than others?” Constant comparison can cause a greedy cycle whereby money becomes the final yardstick for success.

For Bob Moore, nevertheless, the responses to these questions always sprang from his interactions with people. His definition of success was the effect he had on the lives of the people around him rather than his own financial accumulation. Giving his staff his company was a statement of his ideals as much as a financial gift.

A Seldom-Seen Model of Selflessness

Bob Moore’s narrative is a rare and potent example of selflessness in the modern world when ambition and greed sometimes take the front stage. Understanding the obligations of wealth, he decided to use his fortune to elevate others instead of benefiting himself or his business interests.

Stan Lee famously observed, “With great power, there must also come great responsibility.” Bob Moore’s life embodied this idea, demonstrating that the good influence you have on others defines real success rather than your level of wealth.

Bob Moore’s legacy reminds us that there is another path in a time when many wealthy people are attacked for putting profit before people. Bob showed by his deeds that business may be a tool for good, in which case the people who help it to flourish are honored above all else.

In conclusion

Bob Moore’s choice to gift his staff Bob’s Red Mill instead of selling it is an amazing tale of humility, kindness, and forethought. The people who have benefited from his vision will carry on his legacy; his narrative will inspire others who might someday be in positions of riches and power.

Bob’s Red Mill is evidence of the philosophy that everyone gains when people come before profit, not only a business. Bob Moore has made a lasting impression on the business world and the life of the people he employed by his relentless dedication to them.

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